What makes SUPERPURE different
A water filter is only as good as everything around it: what comes in the box, whether refills are easy to find, what is written down, and who answers when you need help. Here is how we handle each one.
What to ask of any filter brand
Whichever brand you choose, these five questions are worth asking before you buy. Here are our answers.
- 1
Are the fittings included?
Our answer: Yes. Every SUPERPURE system ships with the fittings, spares and the out-of-the-ordinary bits an install calls for, like the housing wrench no home toolbox has. And we list what isn't included before you buy.
See what's in the box - 2
Are the cartridges a standard size?
Our answer: Yes. Our under-counter systems use standard 10-inch cartridges, and most SUPERPURE cartridge types come in all four common formats (10 or 20 inch, Slimline or Big Blue), so replacements are easy to find and fit.
10-inch or 20-inch? Slimline or Big Blue? - 3
Is there a published spec sheet?
Our answer: For most of the range, yes. Each one is a PDF you can download from the product's card on its range page, before you spend anything.
Browse the ranges - 4
Who answers when it leaks?
Our answer: Flo, our support assistant, answers any time of day, and our real team is behind her in office hours. You can phone or email a person, at a real address in the Western Cape.
Troubleshooting and contact details - 5
Will anyone remind you to change it?
Our answer: We will, for free. Register your filter once and we email you when a cartridge comes due, with the exact replacement linked. It works no matter where you bought yours.
Register your filter (opens The Water Filter Factory in a new tab)
Built to a standard, not down to a price
SUPERPURE sits above the entry-level brands on the market. Many entry-level filters are built to hit a price point. We build ours to a standard: better components that last longer, a product that is easier to use, and better support when you need it.
We aim to be the best value: made to a high standard, easy to use, and more accessible than premium imported brands. Premium economy: not cheap, not overpriced, just right.
Better components
We choose parts for how well they last, not for how little they cost. The parts you never see decide how a filter holds up.
UV sterilisers, built heavier
Our UV sterilisers use steel that is 30% thicker and heavier than the entry-level units we have compared them with, and than our own previous generation. We fit high-quality ballasts, the part that powers the lamp, and they keep working on solar systems, where many entry-level ballasts fail.
Always improving
We take customer feedback seriously and build it into the next version of a product, so each one is easier to use, longer lasting and better made. Recent versions show it: the 5-Stage Ultra-Filter V2 added a built-in pressure-reducing valve and standard 10-inch filters, and our 55 W UV sterilisers moved to thicker steel.
Longer life, fewer problems
It may cost a little more up front. In return you get a better experience, a longer life and far fewer problems.
Rated by Takealot customers
The star ratings Takealot customers have given our products, taken from our own Takealot listings.
Takealot customer ratings, November 2026: 4.43 out of 5 from 2,883 reviews of SUPERPURE products (opens Takealot in a new tab), averaged across all our rated listings.
Everything you need, already in the box
No hunting for that one odd part on installation day. And because a list of what’s included only means something next to a list of what isn’t, we print both.
Packed in where the install needs it
- Connection fittings
- Housing wrench
- Thread tape
- Spare O-rings
- Plain-language manual
- QR code straight to support
And honestly not included
Replacement cartridges are sold separately when the first cycle ends.
A pressure regulator, on most models. Fit one if your home’s pressure runs above 4.5 bar. (The 5-Stage Ultra V2 has a pressure-reducing valve built in.)
Everyday tools. If an install needs a drill or pliers, those come from your own toolbox. Anything out of the ordinary, we supply.
That’s the whole list. If a product needs anything else, it says so on the box and on this site, before you buy.
Ultrafiltration, without the waste
Our flagship under-counter system, the 5-Stage Ultra-Filter, is built on ultrafiltration: a sieve with impossibly small holes that still lets your water’s natural minerals through.
Ultrafiltration
A 0.2 micron (nominal) membrane designed to reduce bacteria, parasites and microplastics, after sediment and carbon stages for grit, chlorine and VOCs.
No water down the drain
No reject stream in everyday use, so none of your water is sent down the drain.
Minerals kept in
Your water's natural minerals pass through the membrane, and they are part of what gives water its familiar taste.
Honestly: the membrane rating is nominal. On water you don’t trust microbiologically, it belongs after proper disinfection, not in place of it.
Help on tap, and people behind it
Flo answers 24/7: choosing a filter, walking you through an install, or sorting out a problem. She’s an AI assistant, so for anything about safety or compatibility our real team double-checks, in office hours.
Chat with FloA real address, a real phone
5 Firgrove Way, Firgrove Industrial EstateMacassar 7134, Western Cape
021 851 0133 (office hours)
support@thewaterfilterfactory.co.za
Free replacement reminders, wherever you bought your filter. Register it once
Built by an engineer
From the founder, printed on the side of every box:
“SUPERPURE was born out of frustration. As a civil engineer, I watched too many South Africans get sold the wrong filter by somebody chasing a commission — or left to figure it out alone with no support and no straight answers. I built the brand I wished existed: real filtration quality, an honest price, and everything you need in the box. Clean water shouldn’t be complicated.”
We tell you what a filter can’t do
Every filter technology has a line it does not cross, and knowing where those lines fall is the fastest way to buy the right one. So we say it plainly.
- Every range page states its limits in a “Worth knowing before you buy” list.
- Untested borehole and tank water starts with a lab test, not a product.
- If something isn’t performing the way it should, contact us. If it’s our fault, we fix it.
Ready to choose?
- Three questions to the right filter
- Buy at our store or a marketplace you already use